Mrs USA Earth™ strives to empower, celebrate, and promote the beauty, intellect, and achievements of married women from across the United States. Our mission is to continue to develop a platform that encourages positive change, fosters personal growth, and advocates for environmental sustainability. We are committed to promoting environmental awareness and preservation, as we believe that protecting our planet is crucial for future generations. Our delegates are encouraged to become advocates and use their voices to raise awareness about environmental issues and promote eco-friendly practices in everyday life.
We wholeheartedly believe that married women are powerful agents of change. Through pageantry, we provide a platform for these women to unleash their full potential and make a meaningful impact in the world, while also showcasing their advocacy efforts, intelligence, and beauty. We believe that beauty encompasses not only physical appearance, but also individuality, inner strength, and compassion.
Mrs USA Earth™ proudly provides a supportive community for married women to connect, inspire, and make a difference in their communities and beyond. We embrace diversity, inclusivity, and equality, and we celebrate the unique qualities and talents of each contestant. We are dedicated to promoting positive body image, self-confidence, self-development, and self-love.
Delegates of Mrs USA Earth™ serve as ambassadors of ICONIC USA—a 501(c)3 nonprofit organization and the official philanthropic initiative of Mrs USA Earth™. The national winner of Mrs USA Earth™ serves as the Chief Ambassador of ICONIC USA during her reign, inspiring change and helping us all to overcome nature's issues collectively.
In order to provide our married delegates with a reign and national competition experience exclusive to their demographic and station in life, the decision was made to allow the Mrs USA Earth™ program to exist as a standalone entity it was originally launched as--independent of any international affiliation, but with the option to compete at the international level if desired. This new era we are entering—produced by Crown Life Productions—will allow our participants and their families to enjoy experiences and events that will enhance their national competition week, as well as enrich their reigns as state titleholders.
Together, we can create a brighter, more beautiful, and sustainable future for ourselves, our families, and our planet.
Executive Director - Mrs USA Earth
Owner - Crown Life Productions
Based in Virginia Beach, Khia Moon Smith is an accomplished pageant director, judge, coach, and competitor. She competed for three years at the Ms. United States pageant and placed top five in multiple circuits including Teen All American and American Coed. As a director and coach, her delegates have won state and national titles. When Laura Clark took over directorship of the Miss Earth USA franchise in 2015, Khia joined the team as stage/production staff for two years--later transitioning to a state director from 2017 to 2019, where her titleholders successfully placed as finalists each year, including one national winner. She joined the Executive Team as the Regional Directors Coordinator in 2019 and was later promoted to Director of Operations in 2021.
In 2015, she exited a successful career in corporate America spanning 15yrs and entered the world of entrepreneurship--launching her brand, K. Cimóne— an exclusive, earth-friendly accessory brand for men and women. In the same year, she also launched Style Syndicated--a boutique styling, design, and production consulting conglomerate. In 2020, during the recent pandemic and out of a need for additional support for families dealing with the transition of their children to a homeschooling environment, Khia founded The Homeschool Alliance--an organization providing families with support, resources, and events to enhance their student's homeschool education experience.
Khia has served on the Executive Council of the Urban League of Hampton Roads Young Professionals and was recognized as a Distinguished Young Professional. She has served as a member of and financial donor to the United Way of South Hampton Roads, the Women’s Leadership Council, and the National Association of Professional Women. In 2021, Khia was named a Top 40 Under 40 honoree by Inside Business Magazine (Hampton Roads). That same year, she was recognized by ACHI Magazine as the 2021 Orator of the Year, in addition to her nominations for Nonprofit Executive of the Year and Woman on the Rise. In 2022, Khia was nominated again by ACHI Magazine for Woman on the Rise, Woman of Achievement, and Author of the Year - for her work "High Tea: Something Like A Memoir."
In her free time, Khia enjoys spending as much time with her three children (Leila/19, Micah /16, and Mason/3) as possible, as well as cooking, meditating by the ocean, and of course cashing in on much-needed naps!
A Midwest transplant, formerly of North Dakota and now of North Carolina, Jennifer Toso-Kenna has spent over 15 years in the pageant and modeling industries. She has held several local, state, and national pageant titles and was first runner up in the 2019 Mrs. Eco International pageant. She modeled in both print and runway as well. In addition, Jennifer has judged numerous pageants, was a state director for six years, and has even been a pageant mom! In 2019, Jennifer used her knowledge of the industry to take on the role of Delegate Coordinator for the Mrs USA Earth pageant.
Despite retiring from competing, Jennifer continues to be passionate about the environment, promoting her platform "What can one person do," which encourages others to take positive steps toward taking care of Mother Earth, no matter how small those steps seem. One person cannot do everything, but everyone can do something to restore Earth's beauty and natural resources.
Outside of the pageant industry, Jennifer is a high school counselor full time, and a part time group fitness instructor. She strives to empower others and has a genuine desire to see them succeed. She and her husband have even volunteered their time to coach youth recreational softball. She lives with her husband Don of nearly 20 years, their two children Harlee (13) and Kaelen (12), two cats, and the love of all their lives, their one-year-old Golden Retriever, Butters
Sponsorships & Promotions
Keyace Sims graduated from Florida International University with her bachelor's degree in both Economics and International Relations. She is a 19 year veteran, still serving in the United States Air Force Reserves and is a full-time performing artist with over 13 years of showtime experience.
Keyace has held several pageant titles throughout the years, her highest being her win at nationals to become your Elite Miss Earth USA 2018.
Keyace advocates for peaceful anti-bullying environments for both humans and wildlife, founding her club Buddy over Bullies, where she encourages everyone to help do their part in not being a bystander but instead a helper. Keyace loves seeking out adventures and smiles at all times; She truly takes advantage of many of life's opportunities so that she can live her life to the fullest.